Stop ghosting your own business. Learn to launch your work and sell it consistently.
The step-by-step launch guide for creatives who want to learn the systems behind $30K+ months. Calendars, checklists, and content prompts for every type of launch. Made by a creative, for creatives.
You spent months making it, but then only mentioned it once
You're basically just ghosting your own business.
And I've talked to countless artists who do the exact same thing. Their work is incredible. They just don't have the confidence, or a system, to actually launch it.
How launching took me to $30K in one month (and an extra $50K in a year)
I learned how to launch (and sell) a product mostly through trial and error.
The biggest lesson? There isn't just one way to launch. There's a live launch, an evergreen launch, and a hybrid that bridges the two. Once you know which one fits your product, you can plan the whole thing out in advance.
+$56,985 from brand-new evergreen products
I start taking launching seriously. By promoting one product consistently, all year long, I brought in an extra $50,000 in a single year. The launch doesn't end after week one. It keeps selling for you.
$33,145 in a single month
My first live launch with a clear open and close cart period did over $30,000. I planned the entire thing out in advance, it was seamless. Many of the customers that supported me for this launch have gone on to become repeat buyers.
$3,222 from a single email
That spike on 09/04 is one email. And then I re-sent it to folks that didn't open on the 7th. So a single email made me over $3000 because of the sales copywriting skills I'd learned.
Learning this one skill has doubled the revenue in my business.
Oh no, did I miss this? I never heard about it. Can I still buy it?
Wait, your print collection already sold out?? I follow you and somehow missed the whole thing.
Is it too late to get one of the originals? Just saw your story.
Did the course close already? I meant to sign up and totally forgot.
Most of your followers never saw your last launch
I was convinced I was annoying everyone. I'd talked about my launch SO much.
Then the emails and DMs started coming in....
"Oh no, did I miss this? I never heard about it. Can I still buy it?"
The reality is that only a small fraction of your followers will ever see any one post. And the ones who do are busy! They're not going to remember the shop update you mentioned ONE time two weeks ago.
If you want your work to sell, you have to treat a launch like an EVENT. You have to keep showing up.
Launching is the skill that turns your audience into income
Learning to launch is arguably the most important skill in business.
If you can't consistently promote a product, you can't get sales. And if you can't get sales, you don't have a business. Period.
A lot of creatives think one post is enough to launch a product. This is absolutely not true. To launch a product well, you need to be talking about it and promoting it for WEEKS.
Which means if you haven't learned this skill yet, there's a massive amount of untapped revenue sitting in the audience you already have. Imagine the "it's free real estate!" meme.
Profitable Product Launches
A 41-page guide with a calendar, a checklist, and content prompts for every type of launch. Most sales advice tells you WHAT to do but never HOW. I just tell you exactly what to do and when to do it.
Here's what launching feels like when you actually have a plan that WORKS
You sit down to write and... the ideas are already there
You open the guide to today's prompt, read the example, and the post is drafted in fifteen minutes. It still sounds like you, but I just gave you a little help.
There's nothing to do on launch day, because.... you did it last week
Links have been tested, waitlist emailed, and the thank-you sequence is ready. You worked through the checklist days ago, so you just get to watch sales roll in on the day of.
You never wonder what to post, because I literally just tell you
For every single type of launch I've given you a detailed content calendar with prompts for each day, so your launch is planned perfectly every time.
STUDENT WIN
Launching isn't a “course people” thing. It's a “you made something” thing.
Every single one of these products sells the same way. You build up awareness and hype, then you make it available, and add a little something to get them off the fence and actually buy. Simple.
Whether you're selling custom-sewn clown dolls, artisanal soap, nature journaling courses, or prints, the principles behind a profitable launch are the same.
Every launch template plus my $30K launch debrief, for $27
Every month you wait to learn this is another month of income you're missing from the audience you've already built.
One payment. Instant download. Fillable PDF plus a printer-friendly version.
The full $33K launch debrief, day by day
I've shared the number, but never the full strategy behind what made it possible.
In this exclusive debrief, I share what content I posted, which emails carried the launch, and what I wish I'd done differently that would have brought in even more revenue.
It's like I'm giving a copy of the answer key that got me an A+ on the final exam
Frequently asked questions
What if I've tried launching before and failed?+
Then congrats! You're exactly who this guide was made for. Most creatives "launch" by posting once, then ghost their own business when the sales don't come. This guide shows you what to do instead.
How fast can I start?+
If you're eager, you could read the whole guide on Saturday and post your first launch content on Sunday night.
I'm just starting my business. Is this for me?+
Start with the Creative Entrepreneur's Workbook. Come back to this one when you're ready to launch your first product.
Will this really work for MY business?+
Whether you're selling custom-sewn clown dolls, artisanal soap, nature journaling courses, or prints, the principles behind a profitable launch are the same.
Do I have access forever?+
Yes! It's yours to keep, including any future updates.
Do I need to be tech-savvy?+
Not at all. It's a PDF with fillable forms, and there's a printer-friendly version if you'd like to go analog.
What's your refund policy?+
Because the guide is a digital PDF that can't be "returned," I'm not able to offer refunds. Read through this page and the FAQ first so you know exactly what you're getting.
