Malina joined the Creative Accelerator posting timelapses of her paintings. I told her to start talking about the fantasy world she was creating, instead of only showing the process.
“She’s great at blowing my mind. At almost every group coaching call, I felt like I learned something that completely shifted the way I looked at business!”
Malina Dowling
Emily paints little monsters. Her “Your Birth Month, Your Monster” post also got 121K likes and 15.8K saves. Off the back of it, her newsletter grew 6.8% in 30 days, 3 sculpts sold in her next drop, and she relaunched prints at $40–$50.
“NICE. Pretty solid growth on my newsletter in the last 30 days. That viral post (now at 3m views!!) has definitely helped! WOOOOO!”
Emily Hare
We planned that video together. Then he ran his first webinar and sold 10 spaces on his new course before he’d finished speaking.
Alex Boon
Shay bought the workbook, loved it, and then we hopped on a 1:1 call to chat about her YouTube sponsorship strategies and ways to scale.
“Working with Kelsey and using her digital workbook gave me everything I needed to build my channel and become a full-time artist.”
Sketches of Shay
Chanthi paints birds and flowers. Her posts were getting a couple thousand views. She took the Creating Your Content World (CYCW) challenge, and the next one did 98.8K.
Chanthi Vijaya
Alexander, a member of the Concept Art Association, came up to me at Lightbox Expo to share his wins. He took the advice, and his next Reel became his most popular ever: 96% of views from non-followers, and 607 saves.
Alexander Cox
“I hit my Q1 growth goal within a few weeks!”
“3–10% click-through to my Patreon EVERY TIME since the CTA workshop.”
“In this economy, to see doubling of revenue is crazy to me. It means that what I’m doing is working - it’s not just luck.”
“Posting on social media feels like you’re shouting into the void, and moments like this feel like a solid win ❤️”
“I feel like I am finally starting to understand how all of this can work”
“Trial reels was something I never even considered before taking the CYCW course, this first trial reel is bringing in a lot of engagement!”
“this relaunch made more actual money on Day One than all my previous campaigns, except one…!”
“People are asking for more, I can’t satisfy them. The crowd is insatiable.”
“I posted my very first reel and that first reel exploded in views and I went from about 200 followers to more than 1500 followers in a few weeks.”
“What Kelsey taught me in a single hour made me 10X that investment.”
“Working with Kelsey was like being propelled forward at lightning speed.”
She makes it easy to see what your next steps are, and she guides you along the way to make sure you’re doing the best you could be. The video she helped me with went viral, so the results speak for themselves.
“One of the best investments I’ve ever made in myself and my business. It’s shifted my entire trajectory.”
We tell ourselves being broke makes the work better. It doesn’t. Good work comes from feeling safe, and charging what you’re worth is nowhere near greedy.
Defaulting to process videos is what holds people back. Content that works makes someone feel something about you first (I call it bond content), and only then does anyone care what you sell.
Logo redesigns, new offers, tweaking the shop. Meanwhile the biggest lever is almost always getting more eyes on the work. We find the lever and pull that one.
You don’t need a degree or a complicated funnel to build a business that gives you and the people you love a comfortable life. You need a few core pieces, done well, for long enough.
I’ll tell you if I think your business isn’t going to work. I’ll tell you if the content needs to change, or if the whole model was flawed from the beginning. I’ll also celebrate every win with you, 100%, but I’m not going to be the sycophantic hype-person that will watch as you go down the wrong path. That’s what ChatGPT is for.
Students (and friends) often describe me as kind, empathetic, and direct. That combination is rarer in this space than it should be.
Most creatives I meet are doing approximately ten million things. I’m really good at finding the two or three that actually matter for your business right now and giving you permission to drop the rest.
Why you make what you make, and which content ideas live inside that. Often the thing you’re avoiding talking about (because you’re scared, ashamed, or worried what great aunt Tammy will think) is the thing with the most potential to grow your business. I’m good at spotting it.
