Here's everything you need to make your first $1000 as an artist
The complete beginner’s guide for creative businesses. With 91 pages of worksheets, so you build your business plan as you read.
…you’re in the right place.
Business books just don't get creatives
In 2018, when I asked the art galleries representing me what their marketing plan was, they ignored me. Determined to just do it myself, I started reading business books...
But every business book felt like it was written for someone else. A tech-bro-type. Not a creative.
These books assumed I wanted a massive team, and that I could produce art like a factory. And... yeah, no thanks.
But as I built up my own creative business, and helping others do the same... I realized I could finally write the book I'd always wanted to read.
So I turned ALL of my knowledge on growing a creative business into the book I wish I'd had.
“This book is really helping me gain confidence in trying to start my business!”
Very grateful for it!
Suzí“I hopped on this as fast as I could.”
The value of what Kelsey is teaching has immense impact not just for artists, but anyone who operates a small business.
Jenny P“This is the best thing I've spent my money on in a long time.”
I've just barely started implementing the workbook, but I can already tell.
You'll finally have a plan to turn your creativity into a profitable business:
You'll have a business model that can give you your dream life
You'll see the pros and cons of each art business archetype, hear from working artists on what it takes to succeed, and gain WAY more clarity on what you actually want.
With a revenue goal and an offer suite to reach it
Everything comes down to your revenue goal. Once you have that figured out, we'll brainstorm the products you'll need, how to price them, and even do some basic sales projections.
A deep understanding of your ideal customers
You'll know what your work does for them, why they'd pay for it, and what messaging will get them to actually buy (so you stop posting into the void).
And the content strategy you need to reach them.
You'll fill in my Content Matrix and walk away with dozens of content ideas, hooks, CTAs, all of it. Posting goes from “what do I even say” to a simple ten minute task.
With tactics that make selling your work easy
You'll start an email list, map out your first launch, and write calls to action that don't feel gross. Then you'll leave with a 90-day plan for your first $1,000.
This isn't just a book you read. It's a resource that forces you to bring your creative business to life.
“I am absolutely in LOVE with this workbook.”
This workbook is helping me narrow down choices about what kind of artist archetype I am, what my "discovery" and "nurture" platforms will be (LOVE that model!), and what business path to focus on. I'll be coming back to this again and again. What an amzing book!
Learning business isn't hard when you're being taught by another creative
I'm an artist. So I know you put your soul into your creative work.
So this book breaks abstract business concepts into ordered steps, shows you how to apply it to your business, and makes your progress personal from page one.
I've helped hundreds of creatives learn to LOVE selling
You don't want your marketing to sound cheap and fake? GREAT, neither do I! The way I teach marketing is grounded in love and respect for our customers.
This idea that sales is inherently unethical actually just keeps creatives poor.
Because without sales, you don't have a business.
You don't have to figure any of this out on your own.
All you have to do is just fill in the blanks.
Rather than have you write a business plan at the end, I've broken things down into journaling prompts, worksheets, and exercises. So you're never staring at a blank page.
Stuck on a worksheet? Watch me fill it in first.
I filmed a three-hour mini course for you where we go over every major exercise together, so you'll never get stuck.
Every concept comes with real-life examples and case studies
On top of sharing my own journey, I tapped a few incredible artists to share their experiences scaling their art businesses. So you can see examples from every niche!
Duplicate my templates and skip the setup entirely.
The exact business planning and content calendar templates I run my own business from. One click to copy, and then they're yours forever.
“I'm a social media manager at my day job, and this workbook is SO GOOD.”
I've always struggled with applying the principles I use for corporate work to my art without feeling like I was selling out on my values. But Kelsey does SUCH a fantastic job at of packaging really excellent business and marketing sense into a format that resonates. I finally feel like I'm making progress.
Buy the Creative Entrepreneur's Workbook
The Creative Entrepreneur’s Workbook
One payment. Instant download. It’s a PDF, so no refunds.
I'm throwing in two bonuses for free. Because you're cute.
These bonuses are included and will be MASSIVELY helpful at ensuring that you put everything into practice and get the most value out of the book.
BONUS 01
The walkthrough mini-course
Watch me work through the core exercises with my own examples. If theory never quite sticks until you see it applied, this is where everything clicks.
BONUS 02
My Notion templates
The same business planning and content calendar templates I use to run my own business. Duplicate them and you're set up in an afternoon.
“Kelsey's workbook is INCREDIBLE.”
After going through it, I now have a strong foundation for my creative business and social media strategy. I actually know what to do next.
Sara Forsman Elmberg“This workbook goes above and beyond my expectations.”
It bridges the gap between creatives and business. I've never seen any other business resource like it.
Jemma“Kelsey makes everything approachable and practical.”
I went from feeling disorganized and aimless to focused and motivated, WITHOUT feeling like I had mountains of daunting work ahead.
“This book is great if you need someone to encourage you to take a timeout.”
And think about what you actually want out of an art business.
Here are some answers.
How long does it take to get through?+
Most people work through it in a weekend. Then they come back to it again and again over the following months as they implement what they learned.
I haven't even started my business yet. Is this for me?+
Yes! Honestly, this is the BEST time to read it. The questions in this book (who you're making work for, what you want to offer, what you want your days to look like) are the ones that save you from building the wrong thing.
I've been selling for years. Is this too basic?+
If you're already consistently past $1,000 a month and want hands-on feedback on your work, the Creative Accelerator is probably a better fit. But if you've been selling for a while without a real plan, this will show you exactly where the gaps are.
How is this different from your YouTube videos?+
My videos give you the ideas. This book is where you apply them to your own business, one worksheet at a time, in order.
Do I need to be tech-savvy?+
Not at all. It's a PDF with fillable forms. If you can read and write, you can use this workbook.
Won't learning to sell make me sleazy?+
Only if you learn it from the wrong people. Everything in this book is about talking about your work like a normal person, to people who'll genuinely love it.
What's your refund policy?+
As the workbook is a digital PDF that cannot be "returned," I’m unable to process refunds for workbook purchases. Please read through this page and the FAQ before buying.
“Kelsey's book completely changed the way I look at running my business!”
I purchased a business course from a business owner who was on Shark Tank and I followed the advice of running ads.... which didn't get me an ENGAGED audience. Now I have a much more sustainable and authentic approach.
