Most of us started our creative business because we wanted to live a cozier life.
We wanted to be able to make more art, take time off, and buy the nice cheese at the grocery store without feeling like it breaks the budget.
So then… why does that cozy creative business we all want feel so far away?
The short version is that most creative business owners are working all the time and getting almost nothing to show for it.
Not because they’re lazy or bad at business, but because almost all of the work they’re doing evaporates the moment it’s done.
Responding to emails. Answering DMs. Packing orders. Scheduling things. All necessary, yes.
But when you finish them… they’re just done.
They don’t keep paying you back.
The work that actually changes things is the stuff with leverage.
A video I made three years ago still brings in students today. A book I wrote in eight weeks has made me over $50K since it came out.
Leverage basically just means: does this work keep paying me back after I’m done, or does it stop the second I put it down?
For most creatives, content is the most powerful high-leverage task. But not all content is created equal.
I’ve talked to a lot of creatives who are posting consistently, getting views, growing their accounts, and still not making sales. And usually when I dig in, I can see what’s happening…
The content they’re creating is connecting them to the wrong audience.
They’re attracting people who love watching them make things, or people who want to learn from them, but not people who actually want to buy their work.
The content you make, and who it’s designed to attract, matters a lot more than how much of it you’re posting.
I made a whole video going over this in more detail, and what you can do to fix it. Check it out :)
All my love,
