I’ve been staring at the results of one of my new students, Ellice, for the better part of the past two weeks.
She only changed one thing about her work, and she went from 500 views to over 2,000 overnight. And those results have been consistent.
Take a look:
Ellice makes nature-inspired ceramics. Her Reels used to sit at just a few hundred views no matter what she posted. But suddenly, within a few weeks, she was regularly getting thousands of views.
And she didn’t change a single thing about her work. She didn’t post more, run paid ads, or change anything other than HOW she posted.
Your work is 1000% good enough. But you aren’t packaging it correctly for social media.
Thankfully, that’s a WAY smaller gap to close than to just “be consistent” which is what most of us think we need to be doing.
Consistency doesn’t matter if your strategy is flawed. If your strategy doesn’t help a complete stranger care about your work, you could post EVERY DAY and it still wouldn’t get you results.
But… what does that difference actually look like?
Let’s use Ellice as an example. When I compare her reels side by side, here’s what I see:
- Reel #1 is a simple turnaround showcase of her work. It’s gorgeous, but it doesn’t really give us any reason to care, stop scrolling, and buy it. There’s no story or hook to latch on to. Giving people that story is what I call bond content.
- Reel #2 features a bowl and the SAME MUG from earlier, except Ellice has filled them up with bird seed and is putting them out in her garden. Almost immediately we see a bird arrive. Movement!! Real life!! A cute bird!! And the on-screen hook is “POV: You’re a nature inspired artist and the birds love to eat from your bird pottery”
There’s so much more going on in the second one, even though it isn’t particularly high production. We’re layering visual and text based hooks on top of each other, and they all provide new information.
New reasons to watch and not scroll away.
THAT is the difference.
All my love,
