Posts, videos and emails that make strangers care about your work.
Bond content connects your work to something your ideal customer already cares about. Here's the whole system (bond, belief and buy content), the real examples behind it, and how to make each kind.
Keep reading: People won't care about your work by default, and bond content is how you make them.I tried glassblowing for the first time last weekend. Three hours later, I'd only been on the bench for maybe forty five minutes of it... and yet I left knowing more about glass than I know about clay after five weeks of ceramics classes.
Keep reading: Things caught on fire and my instructor didn't careI sat down to run the math on my Instagram experiment so far, and was NOT expecting to be so annoyed by the results.
Keep reading: I ran the numbers on IG vs YouTubeI've been staring at the results of one of my new students, Ellice, for the better part of the past two weeks. She only changed one thing, and she went from 500 views to over 2,000 overnight.
Keep reading: Why you aren't getting viewsI spent two weeks on a video once. Shot it, reshot it, agonized over the edit. Posted it completely convinced it'd get 100K views in the first month. It flopped.
Keep reading: Stop trusting your gut on content
